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“You don’t need MORE social media strategy ideas, you just need to create 30 reels in 30 days.” Sounds toxic to me, babe. And look, I get it, back in 2021 I actually did 30 TikToks in 30 days, and yes, it brought in clients. But it wasn’t sustainable. When I became a mom in […]

Looking for social media strategy tips made for multipassionate entrepreneurs? After 6 years in social media strategy, the pattern I kept seeing was the same: multipassionate entrepreneurs shrinking themselves to fit a niche, chasing influence and income, while slowly becoming someone unrecognizable on their own platforms. The version of you showing up online shouldn’t feel […]

It’s 9pm on a Sunday, and you’re staring at your phone wondering what to post tomorrow. Sound familiar? Your ideas are scattered everywhere, your notes app, a Notion doc, a random notebook, and none of it feels usable right now. Here’s the fix: pick one place to capture your ideas and stick with it. For […]

When my client came to me, she was a lifestyle creator with great content ideas, a loyal audience, but had no content planning system for getting any of it out the door. She was filming Reels she forgot about, missing brand deal deadlines, and spending more mental energy figuring out what to post than actually […]

Not all business tools are created equal, and after working with coaches, agencies, and online businesses, I’ve learned that the right tool really depends on your business model. What works beautifully for a real estate company won’t always fit a coaching business. So here’s the stack I actually recommend for coaches and online service providers […]

Are you hiring a freelance video editor or a podcast editor, and finding the whole process overwhelming? As someone who has been a freelancer since 2020, I absolutely hate when clients take forever to onboard me. My best advice would be to use Airtable for all your systems. You can build forms, data, interfaces, and […]

Ready to automate your client onboarding with Airtable? Maybe you want to make a great first impression when you onboard a new client (no matter what time of day it is)? Or you might be tired of hunting down information for your clients? Your meeting notes are scattered everywhere, and you don’t know where everything […]

Picture this, it’s Monday morning, and you start listing everything you need to do in your head AKA mental clutter. It might be dealing with multiple tasks, deadlines, and people, and you start feeling like you are a running chicken with its head cut off. Sounds familiar, right? No matter the business, a simple brain […]

A content repurposing workflow isn’t just for big brands, it’s for entrepreneurs, content creators, and multipassionate moms who want more sales and more reach without starting from scratch every single day. Here’s the exact content repurposing workflow my social media marketing clients are using right now. Step 1: Write a Blog Post I always start […]

Photographers….are you scrambling to figure out how to leverage Pinterest keywords in your business? Pinterest is a great way to market your photography business, from brand photography to maternity and wedding photography. Next, check out this blog post for a glimpse of keywords that are trending on Pinterest so that you can attract photography clients. […]