How to Start Selling Digital Products on Pinterest
Thinking about selling digital products on Pinterest? As a Pinterest service provider, I’ve helped my clients sell digital products, but there’s a lot of bad advice out there. Here’s some advice you should know if you want to sell digital products…
1) Does your niche work on Pinterest?
Ready to start selling digital products on Pinterest? Start here first.
Do your research and make sure that you are in a niche that is popular on Pinterest, but if it isn’t you can always position it for the seasons, shopping, vision board/ideas. A lot of Pinterest users hop on to get ideas, a vision board, or shop during the holiday season. Some popular niches on Pinterest are: lifestyle and home, wellness and personal growth, food and recipes, creative and business, and culture and travel.
2) Product Research and Product Design
Look up your digital product name on Pinterest and check out your competitors. What are they selling? Review boards and what keywords they are using? Determine what other products they are selling? Once you’ve done your research and you’ve concluded that you want to design a product, start. Digital products are great but a lot of people are selling the same thing, so if you really want to sell digital products on Pinterest, you have to create something that is desirable. When you create your digital products, cater to a specific aesthetic like: minimalist, pastelcore, fairy, dark academia, retro, forest funk, and collage. These aesthetics are huge on Pinterest and a great way to stand out compared to other platforms like TikTok or Instagram.
What to Research:
Keywords
Competitor Pricing
Trending Pin Design
3) Start Planning Blog Post Ideas to Promote Your Digital Products
Remember that keyword research? Here’s how it comes in handy: you are going to plug those keywords to your blog posts, then link your digital products on your blog post. So that way, you aren’t just pinning to the same link. I would definitely recommend investing in a domain you own, but if you must, you can use a free domain on system. io for instance.
Ready to get started? Selling digital products on Pinterest does take time, but it is a great bonus to sell in the background of your business when you are focused on the front end of your business. The best thing to do is to create an optimized Pinterest account so you can get outbound traffic to your digital products. Grab the Pinterest Account Setup Guide here.
Read More
- How to Use Pinterest to Build a Content Calendar (For Bloggers & Creators)
- How to Clean Up Your Pinterest Account In 4 Easy Steps
Pinterest Services
