Beginners Guide: Pinterest Marketing Strategy
Want to create a Pinterest marketing strategy but not sure where to even start? Well, newsflash people are leveraging Pinterest as part of their marketing strategy so that they can drive traffic to their blog and email list. And guess what, even if you don’t have a blog you can drive traffic to your podcast or YouTube channel. Plus if you are a beginner, it’s super easy to learn. But I want to make sure you have some clear expectations. Pinterest is not for you if you are looking for an influx of leads right away, you don’t have the capacity to just take in traffic when it comes, and your website is not probably designed to funnel in traffic. What do you think? If you are ready to learn more, let’s get started.
Pinterest Marketing Strategy: Step One
Write down your 3-4 content pillars and that includes your products or services, your target audience interests, and any subtopics you want to talk about. This is super important so that you can identify keywords. Those keywords will support your Pinterest boards, bio, board descriptions, pin titles, pin descriptions, and graphics. So get out a spreadsheet and start writing them down. You can also grab the social media planner here since there is a page about Pinterest keywords.
Pinterest Marketing Strategy: Step Two
Identify your keywords. I love using the Keywords Anywhere plugin for Chrome. You can easily find keywords that are trending on Pinterest and short-tailed keywords that are one-two words long. If you have a new blog you want to select keywords that aren’t super popular so you can rank higher.
Pinterest Marketing Strategy: Step Three
Use the keywords to start planning your blog posts. You can search the keyword on Pinterest, then review the other Pin title headlines to see if there are any on brand for you. Plus the keywords will help you identify topics that are relevant to your audience.
PRO TIP: Download your reels or TikToks to repurpose on Pinterest. Just make sure it doesn’t include a watermark.
What to do Weekly
- Create one to two new blog posts a week with your keyword in mind
- Create 5 graphics for your blog post and pin each one to five different boards (Make sure to include relevant links, keyword titles, and keyword descriptions
- Schedule a new pin per a day but never two pins to the same board – You can schedule them for free on Pinterest
What to do Monthly
- Identify which boards and pins performed the best
- Was it the keyword, image, or topic that was most relevant?
- Pins usually take one to two months to gain traction so keep this in mind when reviewing analytics
- Look to see if any new trendy keywords are relevant so that you can post about that topic before it blows up online
Read the previous blog post here, “8 Work From Home Jobs for Moms.”
For more information about Pinterest, read the blog posts “5 Insider Tips and Tricks to Learn Pinterest Quickly” or “Quick Guide: How to Use Pinterest to Make Money.”
Book an “Ask Me Anything Call.”
Learn about Pinterest Services.
