The Best Social Media Platforms to Focus on in 2025 (And How to Choose Yours)
Social media platforms are shifting (and you can feel it, can’t you?).
In 2025, it’s not just about being everywhere. It’s about being strategic. In this article, I’ll break down the top SEO search platforms and community-based platforms to help you attract leads and grow your business.
My best advice? Pick one from each category and commit. You’ll build visibility and connection, without burning out.
Keep reading to see which ones are worth your time.
Step One: Best Platforms for SEO Search Platforms
Search is everywhere. We are using SEO keywords on social media, blogs, and podcasts. SEO search platforms help you increase awareness for your brand. This is key whether you are starting your brand or need to continue to get known and found by your audience. Think about it? How many times are you searching for a tutorial, or advice/tips on a topic?! I’m willing to bet at least once a day (your target audience is doing the same thing).
Choose at least ONE of these SEO search platforms to get found by your target audience:
- TikTok
- Instagram reels
- Threads
- YouTube
- Blogs, Substack, podcasts
Step Two: Best Platforms for Community
Once your target audience finds you, you still need to build that online community feel or some people might say, “I feel like I know you” vibe. I mean, have you ever purchased a product or service because you already felt like you knew the influencer, content creator, or business expert?! I’m willing to bet yes.
Choose at least ONE of these community platforms to build trust with your target audience:
- Instagram stories
- Email marketing
- Facebook groups
- Owned FREE space (telegram, voxer, circle, etc.)
How to choose which social media platform is best for you?
A lot of people choose a platform where their audience is. But I would choose a platform that you enjoy actually creating content for. If you like creating TikToks, then you are more likely to enjoy the content process. If you like writing for your blog, then you’ll actually stick to it. So I would take into account which platforms you enjoy creating for, then pick ONE platform for search and ONE for community. This will help you drive sales and leads.
So now what?
Let me guess—you’re thinking, “This all sounds great, but I’ve already poured time (and probably thousands of dollars) into growing my Instagram or TikTok following. Should I delete my Instagram account?”
Sound familiar?
Here’s my best advice: create a one-time, strategic Instagram grid with 12–18 high-quality posts that clearly show what you do and who you serve. This approach works for any business, especially if you’re feeling burned out or ready to shift your focus to another platform.
With a set-it-and-forget-it Instagram presence, you can stop chasing trends and scrolling for hours in the name of “research.” We’ve all been there, and there’s a better way.
Examples: My IG profile and a recent client.
📩 Want help with your strategy?
Book a Marketing Intensive with me, or a VIP Content Strategy Sprint.
Read More
- 6 Signs You Need a Content Audit (And What to Do About It)
- Can You Market Your Business Offline? Anti-Social Media Marketing Plan
Want to work with me?
Book an Instagram Grid Makeover and Marketing Strategy VIP Day!
