6 Signs You Need a Content Audit (And What to Do About It)

Ever notice how social media content is constantly changing? SO if you are posting content like it’s 2020 you might not be getting the traffic and engagement you deserve. A content audit will help you learn what to look for and how to improve your content so you can drive sales and engagement. Here are some signs you need a content audit.

Sign # 1: Your Content is Attracting the Wrong Audience

Misaligned messaging can lead to irrelevant leads. My best advice is to review your ideal client. Look at your content and see if you are speaking to them. In the photo below, you can see that I clearly wrote “Web Designers…” so they know that the digital product is for them. The same goes for your content, whether you are a realtor, health coach, or content creator. Clearly state who the offer is for. This will help you attract the right audience.

If you are a realtor, your post should clearly state who the target audience is for example: if you are looking to move to the LA area here are the neighborhoods I would recommend, or LA homeowners if you have equity now might be the time to invest in a vacation home in the suburbs.

Sign # 2: You’re creating content consistently but getting little engagement

Sometimes there’s a disconnect between your content and whether you are in the sales, nurture, or awareness stage. A content audit will help you see what type of content you are posting and how it relates to your offers and brand. If you are always posting content about your brand, people who are scrolling social media might not want to see that. But if you post a reel or carousel that his the emotions like their pains, fears, or goals and it easy to understand then that will drive engagement and interest.

When you book a content audit, we will identify key pieces you might be missing.

Sign # 3: You’re not repurposing content and constantly feeling behind

Instead of focusing on creating content for Instagram. My best suggestion is to start creating long from content like a YouTube, blog, or podcast. Then on Instagram, you can promote your long-form content and also post any social media trends that are relevant to your brand (lipsyncs/audios). If you scroll Instagram, you will most likely see clips of podcasts or YouTube videos anyway.

On the other hand, some people are repurposing everywhere but aren’t seeing traction, and if this is you, a content audit should be your priority before investing in anything else. What I usually see when people are repurposing everywhere is that they might feel burnout or their content might be inconsistent.

Sound familiar? Book a content audit below!

Sign # 4: You’re unclear on what your content is leading people to

Each content piece should lead your audience to take action. It doesn’t matter if it is a blog, reel, or a podcast, you have to map out your funnel. A clear funnel about where the content is leading will drive the most sales, leads, and engagement. And no, using “Manychat” is not a requirement. I think some users might be fatigued by it even in 2025 and are instead opting to find the link in your bio.

In the content audit, we can chat about your CTA’s and how to not make them boring while being relevant to your email freebies and offers.

Sign #5: Your message is everywhere

Many growing businesses shift their niche or offer and the content needs to reflect that. Audit your older blogs, posts, and videos that no longer serve your positioning.

You can do this right after reading this blog, look at your past content, and archive anything that might not be relevant to your brand or offer.

Sign # 6: You have great content, but no clear system for tracking its performance

Tracking your content takes 30 minutes at the minimum. You can schedule this at the end of every month for yourself. But if you just want someone else to review your content and get another set of eyes on it, book a content audit to reveal what content is working and why. This is especially important if you are rebranding or launching a new offer and you want to have a clear system for tracking the content that performs the best.

This content audit is best for content creators, health coaches and wellness entrepreneurs, realtors and personal brands, online service providers (VAs, OBMs, SMM, or Web Designers), and course creators and coaches. I can review your blog, podcast, Pinterest, Instagram, and YouTube content and see the big picture on how you can drive more engagement and sales. The best time to book a content audit is if you are feeling overwhelmed or burnout from content, rebranding, or launching a new offer. Book your content audit here (limited time only)!

Read More

• 5 Ways a Personalized Content Calendar Can Transform Your Small Business Content Strategy
• 3 Easy Content Planning Tips