When Should You Outsource Pinterest? | Marketing Services

Many people find outsourcing marketing services overwhelming and intimidating. So just know that you are not alone. However, whether you are outsourcing general marketing or Pinterest marketing, you should consider some important things. Keep reading to find out more…

Financially Able

Look at your numbers and identify if you have the budget to outsource marketing services. A good rule of thumb if you are a small business is to invest in time-saving tasks. So if you have an online business, can you outsource cleaning or Instacart instead of going to the grocery store? Next, identify if your budget allows you to outsource marketing, Pinterest, or virtual assistant services.

Repurpose

The benefit of Pinterest marketing is that it doesn’t require a unique perspective, tone of voice, or creativity. You are repurposing blogs, landing pages, or Reels/TikToks to Pinterest so that you have a chance of increasing your content’s shelf life to 2.5 months instead of 24 hours like on Instagram. Also repurposing is important for your audience because they might not be on YouTube, but they are looking for a blog to learn more about your subject matter. There are a lot of people who will follow Instagram content creators but then never go to their YouTube channels.

Specialization

Pinterest isn’t like Instagram or TikTok. It requires keywords, and trends so the user can find your content. So one big note for outsourcing your Pinterest is that you identify if the freelancer or agency has the specialization. Do they understand keywords, trends, and how to schedule the pins to different boards? Please note that Pinterest is unique and different from other social media platforms. Pinterest doesn’t require outbound engagement or DM outreach.

Time-Saving

Pinterest is great for affiliate marketing, increasing email subscribers, or selling digital products. And the benefit to this is that you can focus on brand deals for quick cash injections while Pinterest runs in the background of your business and selling offers that don’t require too much time. Because at the end of the day we all know that running a SUCCESSFUL online business relies on different streams of income.

Website and Email List

You already know successful and big-name blogs, podcasts, or YouTube channels so you understand that having a long-form content funnel is important for sustainability. And when you outsource your Pinterest marketing you will also be focusing on long-term sustainability in your website and email list. If your email list is important to you or creating blogs that get read, then it’s absolutely time to outsource your blog.

We hope this blog helped you identify if outsourcing your Pinterest marketing is within your reach. If you have any questions about working 1:1 please email Amanda at am****@fr******************.com

Read the previous blog, “How to Do Affiliate Marketing On Pinterest.”