My Top Content Repurposing Workflow for Moms and Content Creators
A content repurposing workflow is not only important for brands but also for moms and content creators who are juggling a lot at once.
Depending on the season you are in, it might be best to outsource this work but you can also manage it yourself too (I can help with repurposing if you need it). So here’s my best content repurposing workflow.
Step 1: Create the Long Form Piece of Content of Your Choice
This is really important to create long form that is your favorite. It can be writing a blog like this, creating a video, or talking on a podcast. Personally I like writing my ideas out first then I can repurpose into a video at a later time. It’s just easier for me to write vs. knowing what to say in a video. Also a blog is the one piece of content form that you actually own vs. Instagram reels is owned by Instagram.
Step 2: Create Pinterest Pins
Pinterest is a tool that helps you drive traffic since it is a search engine. Literally any topic can be found. My best advice is to ask yourself, “is a mom, aunt, or woman looking for the thing I do/sell on Pinterest?” If the answer is yes, then you should be pinning your content. Preferably you should pin a blog post. And if you create video or podcast content, you can embed it onto a blog post then pin it on Pinterest. BONUS POINTS: If you already have Canva pin templates. Then all you have to do is change the graphic title and an image before uploading to Pinterest.
My Process:
- Create 5 different graphics for one blog post
- Keyword each graphic and add it to the pin title and description
- Schedule the pins to 5 different boards and in 3 day sequence (don’t schedule them all on the same day or it might trigger the algorithm that it is spam)
- Pin to the most relevant board
Step 3: Email
Email marketing is something I always tell me clients they should be doing. Even if you have 10 people on your email list or a list of just referral partners send them your content. This can be a gateway for your personal brand to grow, because they can also send your email to someone who might need your product or service. Email marketing is one of those things that has never ever gone away. And this is especially great for the people who are always wondering, “so what do I even email my clients about?” Now you can send them your long form content.
Step 4: Social Media
Wondering what to even post on social media? Promote your blog, podcast, or YouTube. The trick is to actually say something about your product or service in a way that isn’t “HEY CHECKOUT MY YOUTUBE CHANNEL.” No.
The best way to leverage social media is to use memes or a story. And then you send them to your blog, YouTube, or podcast. Social media is a tool to drive traffic to your long form content.
One thing about me that you should know is that I truly believe social media should be used as a tool to look at data and trends and use it as a distribution channel.
SO, your content repurposing workflow might be creating video or a podcast first, and that’s great! But don’t forget to promote it. The biggest mistake I see is people create one reel and then don’t promote it anywhere else besides reposting it on TikTok. And that’s why it’s important to remember that algorithms own your followers. You don’t. SO get the traffic back onto something you own like a blog or your email list. This workflow might take time but if you are a solo business owner you can do one part for each day like this:
Monday: research and outline a blog post.
Tuesday: write a blog post.
Wednesday: publish blog and pin it on Pinterest.
Thursday: write an email about it.
Friday: post about it on Instagram or a FB group.
rise and repeat.
And you might be wondering how do I plan this content system in one place? Airtable my friend.
Here’s my referral link to Airtable if you want to try it out.
Read More:
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