What Most Online Businesses Get Wrong About Marketing (And How this FREE Summit Can Help You Fix it)

You’re showing up. You’re posting. You’re doing what everyone says to do… but your DMs are crickets and your growth feels meh at best. Sound familiar?

Deep breath. You’re not broken. Your business isn’t cursed. And no, the algorithm isn’t personally out to get you (though I know it feels that way sometimes).

The truth? Most online businesses are missing a few key brand and marketing strategies that are costing them time, sanity, and clients. The good news is these aren’t mysterious, impossible-to-crack codes. They’re totally fixable once you know what you’re looking for.

So grab your favorite beverage (coffee, tea, or whatever gets you through the day) and let’s talk about the three sneaky culprits that might be sabotaging your marketing efforts:

1) Skipping Foundational Brand Clarity Work

I get it. Brand clarity sounds about as exciting as watching paint dry. You want to jump straight to the fun stuff – the pretty graphics, the viral content ideas, the “growth hacks” everyone’s talking about.
But here’s the thing: trying to market without brand clarity is like trying to give someone directions to your house when you don’t actually know your own address. You end up wandering in circles, confusing your audience, and honestly? Confusing yourself too.

Your ideal clients can sense when you’re not crystal clear on who you serve and how you help them. They scroll right past because something feels… off. Not because you’re not good enough, but because the message isn’t landing.

2) Ignoring Data or Relying on “Vibes” to Make Decisions

Look, I’m all for trusting your gut. Intuition is powerful. But when “it feels right” becomes your entire marketing strategy, you’re basically throwing spaghetti at the wall and hoping something sticks.
Meanwhile, your Instagram insights are sitting there with actual treasure troves of information about what your audience loves, when they’re online, and what makes them stop scrolling. Your email open rates are telling you stories. Your website analytics are practically screaming insights at you.

But if you’re like most people, you’re either ignoring this goldmine of information or you have no idea how to make sense of it all. (And honestly? That’s totally normal. Nobody taught us this stuff in school.)

3) Not Understanding What Actually Converts Followers into Buyers

This one hits different because it’s where the rubber meets the road. You can have all the followers in the world, but if they’re not becoming clients, you’re basically running a very expensive hobby.

The harsh reality? Most people think that posting more content equals more sales. Or that if they just get their follower count high enough, the money will magically follow. But conversion isn’t about volume – it’s about strategy, psychology, and understanding the customer journey.

Your followers need to trust you, see the value in what you offer, and feel confident that you can solve their specific problem. That doesn’t happen by accident.

Here’s Where It Gets Exciting

If you’re reading this and thinking, “Yep, that’s me” – first, know that you’re in incredibly good company. These challenges are universal, which means the solutions are totally learnable.

Second, I’ve got something that might help. I’m hosting a completely free marketing summit where we’re diving deep into these exact issues. No fluff, no generic advice you’ve heard a million times, just practical strategies you can actually implement.

We’ll cover:

• How to nail your brand clarity (without an existential crisis)
• Which metrics actually matter and how to use them
• The psychology behind what makes followers become buyers

The best part? It’s designed for real humans with real businesses and real constraints. No “just post 47 times a day” advice here. Because honestly? You deserve marketing that works as hard as you do. Ready to turn those crickets into conversations? Your future self (and your bank account) will thank you.

If you’re ready to stop spinning your wheels and start building a business that actually grows, join us for the Marketing Summit! It’s free, full of value, and created with YOU in mind.

P.S. – If you’re still not sure this is for you, ask yourself this: What would change in your business if your marketing actually worked? If that answer excites you even a little bit, we should definitely chat.

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