Why You’re Always Scrambling for Content Ideas (And How to Fix It for Good)
It’s 9pm on a Sunday, and you’re staring at your phone wondering what to post tomorrow. Sound familiar? Your ideas are scattered everywhere, your notes app, a Notion doc, a random notebook, and none of it feels usable right now.
Here’s the fix: pick one place to capture your ideas and stick with it. For me, that’s GoodNotes on my iPad. I love the feel of writing by hand, but without the hassle of digging through a physical notebook later. My phone is a distraction trap, and my notes app? A graveyard for good ideas. My iPad gives me the best of both worlds, pen-to-paper feel, without the chaos.
Not an iPad person? No worries, you can print the template below and keep it somewhere visible. The tool matters less than the habit. Here’s my process:
Content Ideas Go on a GoodNotes Template
This is where the magic happens. Inside my GoodNotes template, I use stickers to help organize my thoughts and group ideas together, it makes everything feel less overwhelming and way more visual. And yes, it looks cute too, which honestly makes me want to open it. When your system is enjoyable to use, you actually stick with it.
That’s why I love keeping this step on my iPad specifically. GoodNotes gives you the freedom of writing by hand while keeping everything neat, searchable, and in one place, no loose papers, no forgotten notebooks. It’s your creative space to brain dump, sort, and shape your ideas before they go anywhere else.
Once your ideas are captured here, then you move them into a content calendar like Notion or Airtable to plan and schedule. But that comes later, this template is just for the ideas stage, and that separation is what keeps things from getting chaotic.
Watch the video below to see exactly how I use it.
How to Find Content Ideas that Resonate
The secret to content that gets engagement and drives sales? Stop guessing and start paying attention. Here are three quick ways to find ideas that actually land:
Scroll with intention. Set a 5-minute timer and browse Pinterest or Instagram. Notice what stops your scroll, chances are, it’ll stop someone else’s too.
Spy on your competitors (in the best way). Look at what topics are getting them likes, comments, and saves. You’re not copying, you’re spotting what your audience already loves.
Use keywords to your advantage. Do a little SEO research to find out what your audience is already searching for. If they’re Googling it, they want content about it.
Pick one of these to try this week and watch how much easier ideas start to flow.
My Process
After 6 years of managing social media for 6 and 7-figure brands, here’s what I know for sure, the content that actually gets results follows three pillars: awareness, nurture, and sales.
Awareness content brings new eyes to your brand. These are your scroll-stopping posts that get likes, shares, and reach people who’ve never heard of you. Nurture content speaks to your warm audience, the people who already know what you do but need a little more convincing before they buy. Sales content is your direct offer. The key is balance. If engagement feels low, you’re probably posting too much sales content and not enough of the other two.
As for my actual workflow, I skip the overwhelm of opening Airtable or ClickUp and staring at a blank content calendar. Instead, I brain dump all my ideas into GoodNotes first. It feels lighter, faster, and way more creative. Then, once I’m ready to act on an idea, that’s when I move it into Airtable, especially useful for tracking analytics, or if you’re working with a team of editors or graphic designers who need a shared space to collaborate and leave feedback.
Ready to stop scrambling and start showing up with content that converts?
There are two ways I can help. If you want a done-for-you system to organize your content ideas and plan your posts, grab my Social Media Content Template, the exact setup I use with my clients. Or if you’re ready for personalized eyes on your strategy, book a Content Audit and we’ll map out exactly what your content needs to grow. Either way, you don’t have to figure this out alone.
