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The Ultimate Pre Launch Strategy: How to Build Buzz Before You Launch

Business

February 8, 2025

What’s a pre launch strategy? How do you know you need one?

If you already have an amazing offer but have no idea how to promote your offer, then you need a pre-launch strategy. It will help you get clear on how to build buzz before you launch so that you can attract ready-to-buy clients.

Why Pre-Launch Marketing Matters

Having a cold audience is one of the biggest reasons why most launches fail. If you don’t build trust with your audience, they won’t know if your offer is for them or how it can help them solve their problems. For example, you just create an Instagram post to your 10 followers and have no email list. This will draw no sales in because you didn’t focus on creating a warm audience, growing your email list, or creating incentives.

For example, when a popular artist announces they’re going on tour, fans get excited about the prospect of seeing them live. The artist typically follows up weeks later by revealing the specific tour dates and locations. Finally, they announce when tickets will go on sale, allowing fans to purchase them.

So now you know a pre-launch strategy can help you: generate curiosity and anticipation, build trust and credibility, and warm up your audience so they’re ready to buy.

Top 4 Phrases of a Successful Pre-Launch Strategy

Pre-Launch Strategy Phase 1: Audience Warm-Up (30-60 Days Before Launch)

Get visible where your audience hangs out. This is where you are going to focus on putting yourself out there like being a guest on a podcast, hosting free workshops, in-person network groups, collaborating with people in your niche, and setting up ads. This is where you are going to tease your offer without selling like showing behind-the-scenes. Don’t forget to share your personal story, and ask questions on social media.

Pre-Launch Strategy Phase 2: Content That Builds Demand (15-30 Days Before Launch)

Next, you are going to create content. You can write a list of your target audience’s fears, goals, and pains as it relates to your offer. This will help you create relevant and engaging content that makes you money. (Hint: You can use ChatGPT and ask it to give you the fears, pains, and goals of your target audience so you can sell your offer). We would also recommend you post a case study, testimonials, and a “Coming Soon” post. Then you create a waitlist or early access sign-up link to collect leads.

Pre-Launch Strategy Phase 3: Hype and Visibility (7-14 Days Before Launch)

Okay, so this is our favorite part!! You will run a mini-launch event (challenge, webinar, or free training). This is your countdown moment. Email your list at least twice a week and post your content reminding everyone about your offer. This is the time frame where your team should help you do the most work like customer support, social media, email, podcast, and video.

Pre-Launch Strategy Phase 4: Launch Week

And it’s open cart time! This is where all your sales content will be posted. Don’t forget to talk about your bonuses and fast-action incentives. Plus you can leverage DMs and personal outreach for last-minute conversations.

Best Tools and Strategies to Elevate Your Pre-Launch Buzz

So you are probably wondering “Okay so what tools do I use and how do I use them?”

1️⃣ Email List: Create a free email opt-in and offer it to podcast listeners and social media followers. Then the week of your launch send teaser and reminder emails.

2️⃣ Social Media: Leverage videos and lives to get noticed by your ideal buyers.

3️⃣ Partnerships: Leverage guest features, affiliates, and giveaways to get more buyers.

4️⃣ Paid Ads: Even if you have a small budget, you can run a low-cost lead gen campaign.

To recap a pre-launch marketing plan is the key to a revenue-generating and stress-free launch. Plus you will get a clear strategy and plan for what tasks you can outsource to a contractor so you can feel more relaxed at launch. If you want to book a VIP Launch Planning Day, please learn more here.