3 Easy Content Planning Tips

Content planning might sound irrelevant until you start creating 100 reels or blogs and then the reality starts to set in that you have to be strategic to drive sales. So if you want to make money online and you want to make sure you are planning content that gets engagement, in this blog you will learn three easy content planning tips.

Content Planning Tip #1: What’s your Message?

Your core message is how you are different than your industry competition, why are you better, and why should your customers’s trust you. When you are building your marketing message, you have to show them how you are unique and not just tell them. For instance, if you sell soy candles you don’t have to say that yours are better than non-soy candles but you can create a post about the benefits of soy candles and how they affect your health. This shows how soy candles are different than the others are in the market.

Download the Marketing Message Template

Content Planning Tip #2: What are your core offers?

You want your content to sell your products or services, so you need to understand your core offers and who your target audience is. Generally speaking, if you are selling done-for-you services it would be great to start selling a workshop or small offer so that people who might be interested can get an idea about who you are. So if you can come up with an offer strategy that includes a small, medium, and large offer that way you can start marketing the smaller offer and then eventually you can upsell those buyers. Even if you sell affiliate marketing links, understand what core links you want to drive traffic to so that you create relevant content.

Buy the Social Media Content Planner Template

For Service Providers:

Small offer: FREE Workshop or FREE Template

Medium offer: Mini Course or Strategy Call

Large offer: Coaching Program or Membership

For Product Businesses:

1st offer: Launch a product with an incentive

2nd offer: Continue talking about the product

3rd offer: Sales Ends

Content Planning Tip #3: Track SEO

SEO sounds daunting. But it is so important so you can create content people are searching for. Start a list of 50-100 keywords that are relevant to your niche. Creating trendy reels on Instagram is cool, but once that trend ends you won’t have much more traffic going to your links. To understand what problems people are looking up online so you aren’t wasting your time creating content that people aren’t even searching for. Pinterest is a great way to search for terms that are related to your industry. For instance, if you are a wedding vendor you can identify what people are searching for and then create blogs, reels, or podcasts that topic.

Want help with content planning? Book a custom monthly content plan with me here.

Read the previous blog, “What’s more important in building a brand, a marketing message or visuals?”