What’s more important in building a brand, a marketing message or visuals?

You might not believe this, but your marketing message should be the first thing you do before creating a blog, email list, or social media profile.

A clear marketing message with your unique viewpoint is key to closing more sales and increasing your email subscribers.

Without a clear marketing message, it becomes difficult to understand what type of visuals you need and what will attract buyers and brand advocates.

Keep reading to learn more so that you can build a brand that drives revenue.

What’s in a marketing message?

Before creating a marketing message, you must define your target audience.

Understand your target audience’s buying behavior and typical day so that you can speak to that in your content for your blog, email, or social media.

Next, your message is what makes you different.

There are a million different real estate agents.

But some agents specialize in working with veterans, first-time home buyers, or luxury clients.

Depending on what type of clients they want to work with will define what their message is like.

For instance, luxury clients want to see if you are visiting any new countries or are eating at an exclusive restaurant.

But if you are working with first-time homebuyers that might NOT be attractive to them if you are posting content about luxury when they are just saving up for their home by working 3 jobs.

Make sense?

What is your point of view?

Identify your unique viewpoint so that people will want to follow you on Instagram, buy your products, or sign up for your newsletter.

To do this your message has to be simple and memorable.

This is so often overlooked.

If your message isn’t memorable and easy to understand it is difficult to attract your target buyers.

One great way to do this is to state how your product or service is better than what else is on the market.

If you are a photographer, your message should be why it’s better to get professional wedding photos than photos that your grandma takes.

Or comparing how you get what you pay for and you can talk about how affordable photographers often don’t have the same experience as photographers with years of experience.

Know what I mean?

If you are nodding your head saying “yes!”

Grab the FREE one-page marketing message template below.

Do visuals matter to attract a loyal brand and buyers?

Short answer: yes.

But you need a core message first to understand what visuals you need to attract buyers and brand advocates.

If you do your visuals first without clearly identifying who your target audience is, then it’s a recipe for disaster.

It’s like if you want a cake, but you don’t have any ingredients.

You need the ingredients which is like the message to make the cake which is like the brand visuals.

Make sense?

Recap

So now you understand that having a clear and compelling message is important and helps you create visuals that then create buyers and brand advocates.

But you still have questions?!

Please grab the FREE one-page marketing message template below so that you have save time and finally build a brand that drives sales and engagement.

Read the previous blog post, “Best Home Office Gifts for Everyone Who Works from Home: Gift Guide 2024.”