Social Media Planner Template with Content Ideas that Convert to Sales

Ready to have a social media planner template that saves you time when creating content for Instagram? You are in the right place. And you are going to want to save this post!

Content Ideas for Grid – Save this Social Media Planner Template

1. Shareable: the goal is to attract new audiences. This gets you new eyes on your feed. Some examples are what you are buying, what you are wearing, easy tips, tutorials, etc.
2. Educational: the goal is to build trust and nurture your audience to buy from you. These can be like carousel posts where you have multiple images that your followers can swipe through. Some examples are hot takes, unpopular opinions, useful tips, tricks, etc.
3. Promotional: the goal is to sell your offer. These can be carousel posts or static images. Some examples are: why now is a good time to work with you, share a testimonial, etc.

Content Ideas for Reels

Reels aka video content are great for showing who you are. And don’t forget to save this social media planner template.

1. Shareable: the goal is to make content that is funny or relatable. You can use trendy sounds or just text.
2. Inspiring content: the goal is to give them a sense of belonging. Some examples are pep talks, POVs, reminders, etc.
3. Educational: the goal is to build trust. Showcase the tools you use in your line of work, or a day in the life, etc.

Content Ideas for Stories

What do you think so far? I told you, you are going to have to save this social media planner template. So, I personally love Instagram stories. It is my favorite feature out of all of them because it’s like a sneak peak behind someone’s brand and your content can start a great conversation in the DM’s. Plus the people who watch your stories are more like your warm and hot leads.

1. Behind the scenes: the goal is to give them a sneak peek of you and your products or services. Showcase what you are working on, client results, your day-to-day life, etc.
2. Tips: remember to make the tips super short and easy to implement. You really want to make them reply and ask questions.
3. Recommended tools: talk about the tools you use for your product/service and why you love them. These are great conversation starters to engage with your audience.
4. Social proof: Add your testimonials. These are key for clients to want to work with you.

Ultimately, grid and reel posts are what people see when they are new to your account, so make sure you think about this when creating visually appealing content. I hope this social media planner template was helpful. But if you want to download a PDF file so you can write down all of your content ideas, download the social media content planner below.

Read the previous blog, “A Simple Instagram Content Funnel to Drive More Sales.”

Follow me on Instagram here.

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