5 Content Pillar Examples that Will Inspire You
What are content pillar examples for small businesses? And how do you use it as part of your Instagram strategy to drive sales?!
So let me guess you think content pillar examples are inspiring, educating, and entertaining content.
AHEM!
It’s not.
Content pillars are used so that you can attract a wide range of potential prospects and establish yourself as a thought leader.
Let’s say for example you are only posting before and after photos on social.
If you are an esthetician then your content engagement will be low on social media because people will get tired of seeing the same thing.
So this is the biggest reason why it’s important to focus on different types of content.
Plus you want to select 3-4 different content pillars that way your brand stands out among the competition on Instagram.
And so you don’t get bored posting the same content type.
Ohh and your formats can vary. One week you post a blog post and then you can post a reel about the same topic so that it is a different format to draw in a new audience.
You might be wondering, “Okay so what are some content pillars examples?” Grab your tea and make sure to find examples you can use.
Content Pillar Examples
1) Content Pillars for Estheticians
- Skincare Education
- Product recommendations
- Client transformations
- Special offers
- Behind the scenes
Examples of skin care education content would be sharing how to do a facial at home, or a product recommendation would be creating a video about your nighttime skincare routine.
2) Content Pillars for Yoga Coaches
- Yoga poses and sequences
- Yoga benefits and philosophy
- Yoga lifestyle
- Yoga community
Examples of yoga poses and sequences would be a video about “yoga flow for stress relief” or a video about your philosophy when it comes to yoga.
3) Content Pillars for Nutritionists
- Healthy eating
- Weight loss management
- Family nutrition
- Q & A’s
Examples of using the content pillar “weight loss management” would be posting photos of people who lost weight and improved their health through nutrition. Or doing a Q & A every week to answer your audience’s problems.
4) Content Pillars for Fashion Stylists
- Style inspirations
- Fashion trends
- Personal style
- Budget fashion
- Behind-the-scenes
- Fashion for (moms, pregnancy, fitness, in your 40s, in your 50s, etc.)
Examples of using fashion in your 40s would be creating a video about 5 fall shoes and how to style them.
5) Content Pillars for Website Designers, Photographers, Social Media Managers, etc.
- Thought leadership
- Social proof
- Personality and culture
- Value proposition
- Call to action
Examples of thought leadership content are to host a Q&A to answer their questions and help them learn more about social media or website design. A value proposition content piece would be “How to choose the Best Photographer to work with.”
Recap about content pillar examples
Before you start creating content, select 3-4 content pillars in your niche that will help you stand out. This is something a lot of small business owners overlook when they are trying to create content on social media that drives engagement and sales. I listed some examples in this blog but if you have more questions, please send me a DM on Instagram.
SHOP TEMPLATES
SOCIAL MEDIA CONTENT PLANNER TEMPLATE
Read the Instagram post below ⬇️
